A Million Dollars to Market Michigan Charter Boats
Great news! The Great Lakes Fishery Commission’s outreach campaign is set to get underway soon, with an anticipated launch date of March 20. Soon and throughout the summer you (and travelers all over Michigan) will see billboards; advertisements at welcome centers, airports and gas stations; other signage; special events; and more activities that will promote charter fishing on the Great Lakes. Lansing-based Güd Marketing welcomes the chance to partner with the Michigan Department of Natural Resources to promote one of Michigan’s most important tourist industries through social, paid and news coverage media. Charter captains will receive a “Tacklebox” of digital assets for use on their own advertising platforms (email, social media, etc.) to encourage clients to contact them and get out on the water! Read the Spring Newsletter here.
The Michigan Sea Grant Spring fishery workshops offer current research and information related to the status of the Great Lakes fishery.
Michigan Sea Grant and Michigan State University Extension, in partnership with the Department of Natural Resources Fisheries Division, USGS Great Lakes Science Center, US Fish and Wildlife Service, and local fishery organizations annually offer evening regional workshops to provide valuable information for anglers, charter captains, resource professionals, and interested community members. Workshops include information and status updates on topics such as fish populations and angler catch data, forage or prey fish surveys, offshore fisheries and open water fisheries, as well as updates on fisheries management activities, citizen science opportunities for anglers, and a variety of other topics of interest based on specific regions.